Megan Happ

Opening animation sequence - • 2006 WEBBY Finalist • 2006 WPP Transformation Award Shortlist Created ultimate digital destination for kids 6-11 to engage with The Lunchables Brigade and join their mission for fun lunch. Built on a platform of “surprising new twists,” site visitors uncover more content the more they explore, like: interacting with The Brigade, challenging friends in live gaming tournaments, building avatars, and even customizing their own room inside the space. Since it’s 2005 launch, traffic and time spent on Lunchables.com has grown exponentially, with site visits increasing by over 140% and close to 5,000 kids visiting each day!

Landing Page - • 2006 WEBBY Finalist • 2006 WPP Transformation Award Shortlist Created ultimate digital destination for kids 6-11 to engage with The Lunchables Brigade and join their mission for fun lunch. Built on a platform of “surprising new twists,” site visitors uncover more content the more they explore, like: interacting with The Brigade, challenging friends in live gaming tournaments, building avatars, and even customizing their own room inside the space. Since it’s 2005 launch, traffic and time spent on Lunchables.com has grown exponentially, with site visits increasing by over 140% and close to 5,000 kids visiting each day!

Character interaction - • 2006 WEBBY Finalist • 2006 WPP Transformation Award Shortlist Created ultimate digital destination for kids 6-11 to engage with The Lunchables Brigade and join their mission for fun lunch. Built on a platform of “surprising new twists,” site visitors uncover more content the more they explore, like: interacting with The Brigade, challenging friends in live gaming tournaments, building avatars, and even customizing their own room inside the space. Since it’s 2005 launch, traffic and time spent on Lunchables.com has grown exponentially, with site visits increasing by over 140% and close to 5,000 kids visiting each day!

Hidden content - • 2006 WEBBY Finalist • 2006 WPP Transformation Award Shortlist Created ultimate digital destination for kids 6-11 to engage with The Lunchables Brigade and join their mission for fun lunch. Built on a platform of “surprising new twists,” site visitors uncover more content the more they explore, like: interacting with The Brigade, challenging friends in live gaming tournaments, building avatars, and even customizing their own room inside the space. Since it’s 2005 launch, traffic and time spent on Lunchables.com has grown exponentially, with site visits increasing by over 140% and close to 5,000 kids visiting each day!

Fluid site navigation - • 2006 WEBBY Finalist • 2006 WPP Transformation Award Shortlist Created ultimate digital destination for kids 6-11 to engage with The Lunchables Brigade and join their mission for fun lunch. Built on a platform of “surprising new twists,” site visitors uncover more content the more they explore, like: interacting with The Brigade, challenging friends in live gaming tournaments, building avatars, and even customizing their own room inside the space. Since it’s 2005 launch, traffic and time spent on Lunchables.com has grown exponentially, with site visits increasing by over 140% and close to 5,000 kids visiting each day!

Avatar customization - • 2006 WEBBY Finalist • 2006 WPP Transformation Award Shortlist Created ultimate digital destination for kids 6-11 to engage with The Lunchables Brigade and join their mission for fun lunch. Built on a platform of “surprising new twists,” site visitors uncover more content the more they explore, like: interacting with The Brigade, challenging friends in live gaming tournaments, building avatars, and even customizing their own room inside the space. Since it’s 2005 launch, traffic and time spent on Lunchables.com has grown exponentially, with site visits increasing by over 140% and close to 5,000 kids visiting each day!

Surprising twists - • 2006 WEBBY Finalist • 2006 WPP Transformation Award Shortlist Created ultimate digital destination for kids 6-11 to engage with The Lunchables Brigade and join their mission for fun lunch. Built on a platform of “surprising new twists,” site visitors uncover more content the more they explore, like: interacting with The Brigade, challenging friends in live gaming tournaments, building avatars, and even customizing their own room inside the space. Since it’s 2005 launch, traffic and time spent on Lunchables.com has grown exponentially, with site visits increasing by over 140% and close to 5,000 kids visiting each day!