Megan Happ

Brigade Bucks Promotion - Launched world’s first kid-altruism promotion that changed how Lunchables markets to young consumers. By leveraging an emerging trend of “giving vs. getting,” I developed a way for kids to help other kids have fun thru a cash certificate-matching program. Donations went to KaBoom! to help build playgrounds in America's neediest neighborhoods, and all kids got in on the fun by helping design them online.
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