Styleguide cover - starts with general market design for Nestlé Good Food Good Life multi-brand program
Fonts overview page
Fonts Usage Page with headline examples
Overall brand color palette
Color palettes for each quarterly program
Brand elements page showing how to use the Nestlé header bar
Brand elements page showing how to use/space the logo with headlines
Styleguide cover - Hispanic Nestlé El Mejor Nido multi-brand program section
sample of a Nestlé multi-brand circular ad
sample of a Nestlé El Mejor Nido multi-brand circular ad
sample digital banner with click thru
Retailer (WinCo) 2015 Spring Handout - cover. This example shows how the new seasonal branding look and feel comes through.
Retailer (WinCo) 2015 Spring Handout - back cover and front cover spread
Retailer (WinCo) 2015 Spring Handout - inside cover spread
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Nestlé Multibrand Programs Rebranding, 2015

Creatively directed and designed new brand look and feel to combine the Nestlé Good Food Good Life multi-brand program with its Hispanic El Mejor Nido multi-brand program for 2015. Created styleguide, sample print and digital media, and mentored designers on carrying out the new look and feel.

Mandy Fortuna
Senior Graphic Director Westlake, OH