Nestlé El Mejor Nido Back to School Program, 2012
This children's book was a premium giveaway at demo events during the back to school timeframe for Nestlé El Mejor Nido. The demo events were at retailers across 5 states targeting Hispanic shoppers. Support elements included a demo handout that connected to the book with recipes and activities, coupon flyer with bookmark, circular ads and easel signs at demos. 2013 Silver ADDY winner, AAF Akron
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