2nd inside spread of demo handout
inside center spread where the book flips over to Spanish
Spanish spread
Spanish spread
back flap from Spanish cover, back of coupons
Spanish cover with coupon flap open
Coloring page handout at demo events and downloadable online; illustrated using Illustrator
PFP full page ad
PFP full page ad
coloring page and demo handout mock-up for the printer
demo handout mock-up: inside spread with coupon flap
demo handout mock-up: center spread of bilingual flip book
photo direction with visuals for the blogger/photographer we hired
View PDF
View PDF
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Nestlé Dia de los Muertos/Halloween Program at H-E-B, 2015
Nestlé El Mejor Nido decided to do their first Halloween/Dia de los Muertos Program at H-E-B. Both holidays are trending together and H-E-B has a majority of Hispanic, bi-cultural shoppers. I directed and designed this entire program from start to finish working collaboratively with strategy, account and production. I art directed the blogger we hired to shoot the recipe photography and her blog site is http://www.nibblesandfeasts.com/
