![](https://s3images.coroflot.com/user_files/individual_files/528663_yyq8y46xdfalqw2znzzxsxglt.jpg)
THE CORE IDEA:
A compelling instant win engagement – we're giving away $1,000 a day, Sept. 1 - Dec. 31! How will you "create a stir"?
![](https://s3images.coroflot.com/user_files/individual_files/528663_il6ueqhukmgn8kgjakzjgpnwd.jpg)
Moodboard
![](https://s3images.coroflot.com/user_files/individual_files/528663_rvo4t5ujtugdyccwuo9u4wo6y.jpg)
unexpected floor graphic with custom "Create a Stir" logo I created
![](https://s3images.coroflot.com/user_files/individual_files/528663__bdpnrpgkpa0y_k7onwzqup6a.jpg)
iPop that lives at shelf in both refrigerated and stable - we'll Create a Stir by promoting our incredible daily prize and making the entry process simple for the shopper
![](https://s3images.coroflot.com/user_files/individual_files/528663_mp4bwmmkhs9_pkzwnructqfod.jpg)
iPop at shelf in refrigerated section with floor graphic
![](https://s3images.coroflot.com/user_files/individual_files/528663_thbpwygnrxgm8dlwgxd96qxfx.jpg)
iPop at shelf with floor graphic
![](https://s3images.coroflot.com/user_files/individual_files/528663_09uxhjut230vfdnbeonaduxid.jpg)
Coffee sleeve with coupon - coffee with would be given away at Today Show, Black Friday sampling, Subway & train stations with a Flash Mob plus up on National Coffee Day
![](https://s3images.coroflot.com/user_files/individual_files/528663_bysoqdsee5x7ruiispbvay8fw.jpg)
coupon back of coffee sleeve
![](https://s3images.coroflot.com/user_files/individual_files/528663_jloedjz02pztdvaqhiarn0cog.jpg)
render of coffee sleeve on cup with custom stir stick
![](https://s3images.coroflot.com/user_files/individual_files/528663_grubbqusmqitpynem6w0gm06f.jpg)
custom twitter handle #CreateAStir invites people to share their own ideas
![](https://s3images.coroflot.com/user_files/individual_files/528663_6vgxiz2jjtqmdtkxeuk9mjoyk.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/528663_svd6inqzv2ges7mbob0iisqsn.jpg)
Leverage the Facebook header to count down the promotional period
![](https://s3images.coroflot.com/user_files/individual_files/528663_tjnssxkvji0ianinoewoy3lmh.jpg)
We'll Create a Stir socially with Facebook "stir of the day"
• content calendar maps out daily posts
• content could include listing some daily prize winners, posting news stories that stirred us & sharing recipe ideas and tips for holiday entertaining
![](https://s3images.coroflot.com/user_files/individual_files/528663_wkhdem_4jp5no7ewopl6nc6x_.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/528663_kp3d4_tos0fayhvswjlqajqs8.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/528663_jayla4inv8oj4_cedh4hnnj4b.jpg)
Online, we'll Create a Stir by driving consumers to the microsite where they can:
• Play to win • See what's stirring with new recipe ideas • Learn all about Coffee-mate's seasonal flavors
![](https://s3images.coroflot.com/user_files/individual_files/528663_w2sgmsyvwejnhj9xdssxmy4eu.jpg)
custom microsite login page
![](https://s3images.coroflot.com/user_files/individual_files/528663_qmqghzq76ow5zbmw_3sqajecy.jpg)
Consumers who haven't yet purchased (and arrived to the site via banner ad link, web search, etc.) will be instructed to purchase Coffee-mate for a chance to win and informed of program details and coupon incentive
![](https://s3images.coroflot.com/user_files/individual_files/528663_koi9kd3tjoinli8p4krndxen6.jpg)
Regi-Stir page with name, address and CAPTCHA code
![](https://s3images.coroflot.com/user_files/individual_files/528663_teswlcyargkwdsrlwqedjvzq7.jpg)
Invited to create a stir by stirring up our virtual cup for a chance to win
"plays" are tracked on the site based on qualifying purchases
![](https://s3images.coroflot.com/user_files/individual_files/528663_5jxgw6anztjppplmhp4htwjud.jpg)
will find out if they're the daily prize winner
![](https://s3images.coroflot.com/user_files/individual_files/528663_gnqih9olxe4clz6_n02omz0os.jpg)
or if they should play again (consumers will receive a coupon on this page on their very first play)
![](https://s3images.coroflot.com/user_files/individual_files/528663_ddjrue_b6gi5zlr0odr6jokzy.jpg)
Sign-off page and thanks consumers for participating
![](https://s3images.coroflot.com/user_files/individual_files/528663_hdwo99xjvl_gsseg6modvy6we.jpg)
animated web banner take-over page (first screen)
![](https://s3images.coroflot.com/user_files/individual_files/528663_vbdnoehqyqc2ifn8m9puebaej.jpg)
animated web banner take-over page (2nd screen)
![](https://s3images.coroflot.com/user_files/individual_files/528663_y3xia5xzyx87mykqwjoaemkpd.jpg)
animated web banner take-over page (3rd screen)
![](https://s3images.coroflot.com/user_files/individual_files/528663_hqqw5yczuiqegaavhqbk6dlch.jpg)
animated web banner take-over page (4th screen)
![](https://s3images.coroflot.com/user_files/individual_files/528663_jggvb5a3mys6qgpvbmb64gbvc.jpg)
animated web banner take-over page (final screen)
gLike