What started out as a logo for a "barefoot" dress shoe has turned into an athletic apparel company, started by CEO Rory Hennessey. I helped him develop a brand identity and color palette, style guide and business cards, as well as a leather debossing stamp for the shoes. The logo, and colors, have evolved over the years to where they now stand.
What started out as a logo for a "barefoot" dress shoe has turned into an athletic apparel company, started by CEO Rory Hennessey. I helped him develop a brand identity and color palette, style guide and business cards, as well as a leather debossing stamp for the shoes. The logo, and colors, have evolved over the years to where they now stand.