HUMAN, COOPERATIVE - The spirit of teamwork between community, handicapped production workers, and unburdened adminstrators is embodied by a humanistic pattern of interlocking arms.
HUMAN, COOPERATIVE - An alternate rendition of this corporate identity concept evokes the spirit of teamwork between community, handicapped production workers, and unburdened adminstrators embodied by a humanistic pattern of interlocking arms.
HOPEFUL, FRIENDLY - The sense of hope provided by this community-serving organization which gives handicapped people a sense of purpose through the rewards of labor is represented by a sunrise over the locally significant Blue Ridge Mountains.
EFFICIENT, HOPEFUL, FRIENDLY - The sense of hope provided by this community-serving organization which gives handicapped people a sense of purpose through the rewards of labor is represented by a sunrise over the locally significant Blue Ridge Mountains.
REGIONAL, UNIVERSAL - The Great Smoky Mountains are emphasized in this rendition of the HVO identity.
CLEAN, REGIONAL, UNIFIED, PROFESSIONAL - The successful identity candidate, this logo concept unites the concept of community cooperation in the Blue Ridge Region with clean lines and a subtitle evoking the typeface of the sign and engraving products produced by the client.
EFFICIENT, PROUCTIVE - A flexible interface enabling back-end administration of products and content management features empowers company staff to update an attractive web site emphasizing the product for sale in a visually rich environment.
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Brand Identity - HVO
A local company which employs the handicapped to empower them to fill useful roles in society sought to open an e-commerce sign shop. As part of the UX design, we explored a new brand identity to differentiate the store from their core enterprise. The first direction was a folksy local feel, followed by a cleaner more corporate resolution.