NATURALISTIC, FOLKSY - Drawing from a motif of the artist's work, a play on the flat textured appeal of animal shapes combines with an equally down home font and artistic textured stroke.
APPEALING, HUMOROUS - A funny fish motif is unified with a goofy font and unifying box element.
TACTILE, EMBLEMATIC - Inspired by the process of making art, textures are the basis of a more conservative 'badge' logo.
CLEAN, INSPIRED - The motifs of the art inspire a more modern flat approach heightened by a minimal, idiosyncratic font to evoke the inspiring natural scenes central to the artist's work.
EPHEMERAL, LIGHTHEARTED - The heart motif from the artists oeuvre is translated by a leaf formation and the flight of a butterfly, its spiral path traced by a Fibbonacci curve. Although this solution is ultimately found to incorporate too many components, it advances toward the chosen logo concept.
ACTIVE, WARM - A watercolor swirl emphasizes the center of the heart motif, adding movement and a sense of the artistic process.
NATURALISTIC, ARTISTIC, AMIABLE - The chosen logo concept, this iteration consolidates the spiral, heart, and butterfly motifs in a more compact symbol suitable for reproduction. The heart component may be used on its own as an iconic representation of the artist and her work.
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Brand Identity - Concha's Art
This identity project focused on fashioning a intimately unique brand that was as folksy as it was charming, as professional as it was amiable, for the launch of an e-commerce store selling utilitarian art objects.