HIGH TECH, SOLID - A portrayal of the transit of bits and bytes through the ether sandwiched by a firm, bold, substantial type treatment.
ORDERED, FRIENDLY - The transfer of high tech data packets in corporate blues, brighter at the edges like a flash of light emanating from the center.
ELECTRONIC, MONUMENTAL - A data flow stream ordered into a checkered pattern brings rectilinear solidity to a type treatment that evokes the efficiency of fleet communication.
SOLAR, UNIVERSAL - A global/astronomical motif leverages a friendly-but-monumental font.
SOLAR, UNIVERSAL - A second variation on the previous theme, improved with a reversal of the font color and superimposition over an image of the western sun.
AMBITIOUS, GLOBAL - A compass point west implies the globe and directs the viewer's eye westward to the logo text. The company can be represented with just the icons on the right side or with the entire logo, depending on the application.
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Brand Identity - Balsam West
Exploring brand avenues for a major broadband provisioning initiative meant visualizing the nature and flow of digital information. The client sought to convey the solidity of establishment to increase the credibility of their burgeoning enterprise.