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Campaign for Dilli 6 restaurant
This work was for the exam of the final year of Bachelor's degree. The assignment was to conceive the branding of a restaurant in Delhi which serves North Indian food. I decided to name it Dilli 6 after a town in Delhi (Dilli is the hindi correspondent for Delhi) which is essentially called Chandni Chowk. I chose Dilli 6 to establish the recall value and recognition.
The tassel like form used in the logo is an element of a typical Delhi neighborhood, used during occasions and festive times. The cycle-rickshaw can be seen ubiquitously in old Delhi area and thus I used it as the mascot for restaurant and parts of its design form in the applications supporting the branding.
