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Tibi Site Redesign
Launched in late 2019, Tibi’s c-commerce site was designed to be mobile-first and to express a high-end visually driven aesthetic.
The design process was based on customizing a Shopify theme - we selected a theme that offered a clean and intuitive mobile experience as well as supported large-scale imagery across all devices to create an immersive shopping experience.
Wireframes were created to present the theme customization concepts to the client during a collaborative design workshop.
The creative direction was explored through a stylescape, resulting in the production of high-fidelity prototypes for home, collection, product, cart pages and more.
