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Whirlpool - Calfre & Scalegon
Packaging Design - Designed a fresh packaging for the products which aimed at bringing in the sales volume by
a) making it premium looking in order to command price premium from the consumer.
b) the context should be brought out in the packaging as this is not the establish category.
Calfre is a complimentary product to Scalegon, by Whirlpool.Whirlpool will enter the consumable category with a range of products like scalegon and calfre, etc. to start with and subsequently extend its portfolio to laundry solutions to the homemaker.
