Smedley Dental Identity Kit - Smedley Dental, a new dental practice in Zeeland, Michigan, was looking for an avant garde approach to their brand. The three brand colors are consistently used throughout the identity kit to reinforce this new voice in the community, and the business card and mailer are printed on a pearlescent paper.
Smedley Dental Giftcard Holder - A giftcard holder was designed for Smedley Dental to give to patients that experienced delays in appointments. The card was designed to whimsically play off of dental cleanings while maintaining the developed brand.
Smedley Dental Window Decals - Custom window decals were created for Smedley Dental, a new dental practice in Zeeland, Michigan. The "Smedleyism's" play off of common dental phrases to evoke a more comfortable and playful atmosphere to the dental practice.
Smedley Dental Exterior Hanging Sign - A custom three-dimensional wood sign was designed for Smedley Dental using her new brand.
Smedley Dental Advertisements - Advertisements for Smedley Dental were created for placement in the Zeeland Pumpkinfest publication and the Zeeland High School Fall and Winter Sports Program.
Smedley Dental Letterhead and Envelope - A letterhead and standard envelope design were created for Smedley Dental to develop a cohesive brand.
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Smedley Dental