An exploration of design entreprenuerialism - from ideation through product development, branding, package design, and marketing. The final products were sold at an annual store held by the Graphic Design students at UW-Milwaukee, called FUSE.
Here are all of my final products, packaged and ready to go to the store!
This is how the game looks set up. There are different point values for making the bean bag in each size of the hoops.
This product was a new take on the lawn game. Here are some of the components from the disassembled game.
A closeup of the game in its bag, the hoops, and the tags that hung on the outside. The tags explained how to set up the game, the rules, and suggestions for customizing your own game play.
This is the final logo, along with some of the logo ideas that lead to the final. It is called 3sum because the game literally contains sums of three (three beanbags per team, 3 hoops, the point values are sums of three, and the winning total is a sum of three.
For this project, two other students were also making games, and we decided to work together and create an overall brand for our three games. Mekahti is derived from our three names (Melissa, Kayla, and Tegan).
Here is the cover for the business plan that went with the lawn game.
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FUSE
An exploration of design entreprenuerialism - from ideation through product development, branding, package design, and marketing. The final products were sold at an annual store held by the Graphic Design students at UWM, called FUSE.
