Nissan Sentra Marketing Strategy & Website - Nissan's obective is to target the young adults that are free thinkers, original, creative, and who are looking to buy their first car. Nissan is shifting their view on what a car should be to their customers by creating a non-image base car where the customer could then create their own art directly onto the car that expresses their own individuality. People will have more pride and a stronger emotional connection.
Student Project with NIssan - CSULB