YOU'RE UP The branding campaign was extended to an under-the-cap promotion with Live Nation and an in-store program featuring Carrie Underwood. The 360º program won an Effie Honorable Mention in 2011.
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VITAMINWATER
YOU'RE UP The branding campaign was extended to an under-the-cap promotion with Live Nation and an in-store program featuring Carrie Underwood. The 360º program won an Effie Honorable Mention in 2011.