TJMaxx Fall 2011 Grand Opening Presentation
26 Grand Openings Fall 2011 - To optimize the communication approach for fall, we are looking to raise the bar on our fashion credibility and position TJMaxx as the destination for affordable, current season brand name and designer fashion. By showcasing the thrill of fashion possibilities found in our store, we can deliver on the excitement of the new store opening and educate her on our brand promise. We need to continue to dispel old myths that we have low quality leftovers and deliver on our Maxxinista mission statement.