![](https://s3images.coroflot.com/user_files/individual_files/243514_wXnXhBJj2hRfZJDhaBzSTGlLL.png)
Winter Buyers Guide, 2011 - Our Buyers Guide focuses on selling specific products and has a more creative approach than our other catalogs. The spread above talks about our private label dog food.
![](https://s3images.coroflot.com/user_files/individual_files/243514_QXUmlhqSi_hvOzvxVJ7zlkdJM.png)
Winter Buyers Guide, 2011 - Our Buyers Guide focuses on selling specific products and has a more creative approach than our other catalogs. The page above talks about choosing the right clipper for your horse.
![](https://s3images.coroflot.com/user_files/individual_files/243514_Umhq8rohCmmqvZpgjReAcxrYd.png)
Summer Sale Catalog 2012: Cover - As the creative lead of this catalog, I designed covers, key spreads and art directed the opening spread. I also coordinated with marketing, merchandising and other designers to complete the job.
![](https://s3images.coroflot.com/user_files/individual_files/243514_4817ftE56vVRpYMo34aFiOp5s.png)
Summer Sale Catalog 2012: Opening Spread
![](https://s3images.coroflot.com/user_files/individual_files/243514_pFXJnv7EXUCnS7S25WeLk_7Xb.png)
Summer Sale Catalog 2012: Back Cover
![](https://s3images.coroflot.com/user_files/individual_files/243514_pWxU6UqgG59tVzmBAWs4PU3MB.png)
Spring Main Catalog, 2012 - Our 272 page catalog is printed biannually, and its focus is to show our breadth of product. I redesigned the plus size apparel section to showcase our private label for spring 2012.
![](https://s3images.coroflot.com/user_files/individual_files/243514_aQvcSmDsO9tvKHr_SBblW0RDL.png)
Spring Main Catalog, 2012 - Our 272 page catalog is printed biannually, and its focus is to show our breadth of product. I redesigned the plus size apparel section to showcase our private label for spring 2012.
![](https://s3images.coroflot.com/user_files/individual_files/243514_DOx5X1bksLzjgifgBNNdJJnu8.png)
Spring Main Catalog, 2012 - Our 272 page catalog is printed biannually, and its focus is to show our breadth of product. I redesigned the fly control section and introduced a "fly solutions" chapter opener for spring 2012.
![](https://s3images.coroflot.com/user_files/individual_files/243514_z1wK5fJMg1_NjrubO8WhR9Chg.png)
Spring Main Catalog, 2012 - Our 272 page catalog is printed biannually, and its focus is to show our breadth of product. This is the opening spread, featuring fly solutions.
![](https://s3images.coroflot.com/user_files/individual_files/243514_8pRpbRdNvoq7qw4vFRT5uTmFI.png)
Chapter Opener - Each section of our 272-page catalog features a "chapter opener" that spans either a page or a spread.
![](https://s3images.coroflot.com/user_files/individual_files/243514_zDf7p9kYfHXioJNep37wqgRR2.png)
Icons - In Fall 2011, I designed a consistent set of icons for use in all of our catalogs. The box above showcases our icons and can be seen on the opening spread of each catalog.
![](https://s3images.coroflot.com/user_files/individual_files/243514_iWZUJ2Tmbs3424I6qCUuV8CXU.png)
"It Pays to be Smart" Dotwhacks - The "It Pays to be Smart" series talks about all the great benefits SmartPak has to offer its customers. They are used in all of our catalogs.
![](https://s3images.coroflot.com/user_files/individual_files/243514_XiDUYDF40k4mobDGh6UYn0W_7.png)
Font Styles - I created new character and paragraph styles for our catalogs in Spring 2011. All of our catalogs now use the same fonts and a similar hierarchy.
![](https://s3images.coroflot.com/user_files/individual_files/243514_GQEYJAZArUz2NzaIZe6QPb4Ic.png)
Dotwhacks - These dotwhacks call out reviews, size charts, personalization, cross-sells and more product selection online. They are used in all of our catalogs.
![](https://s3images.coroflot.com/user_files/individual_files/243514_w2bmC_bJH_A6igSVsFrCMB5rn.png)
SmartPak Canine Catalog, Spring 2010 - The canine catalog was a 70 page book that featured dog food, supplements and products.
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