Citi Hablamos Success Campaign - This branding campaign was developed to target Spanish-speaking candidates for customer service positions with Citi. I provided the art direction and graphic design for the campaign, which included print ads, web banner ads, and direct mail, and I worked with a web developer to create this site based on the original look. After the campaign was launched, Citi received a 1000% increase in the number of qualified applicants for the positions, making the project a huge success.