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Puma USBs
Puma USBs - This is a look at branding. Investigation of the technologies, materials, forms, and marketing approaches used in current and past products drove the aesthetic and functional result of each concept. The goal was to develop a set of USBs with 3 different storage sizes for a company with a stong brand identity. Final concepts reflected an active and innovative brand that mixes simplicity, intricacy, boldness, and subtlety to create multi-sensory products.