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Slim-Fast New Campaign Banners; Seasonal Email

Slim-Fast has a NEW Snack! That calls for a new banner. Or two. So I crunched out a few concepts/copy treatments.

As for the Email (scroll down): Wow, there's a strange (but slender) swimsuit riding the bus on the seat next to that woman. Don't blame me, I was only the writer on that one. Actually, the brief requested a coordinating email to "match" their Wow print ad, so the designer's off the hook, too.

Mary Ellen E.
Sr. Writer/ Marketer Norwalk, CT