Mary Ellen E.

The Bunny was launching new lights and needed a sales video to get his acolytes stoked. I wrote the script. The original draft was less dry (even managed a bit of humor) but because Sir Bunny wasn't starring in it, the producers (aka: Energizer®) made us stick with more traditional snooze-speak. As if Walmart category buyers don't have a sense of humor. The lights are brilliant, none the less.

• Copywriting & Editing
• Content Strategy