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Juicy Secrets from Hellmann's: iPhone Ad/Banners
We all have juicy secrets. Some of us even turn them into reality shows. Hellmann's opted to go the Steve Jobs' route: mobile iAds & banners. As the team writer, I created the banner copy & landing page content for this creative with legs. No need to call for reservations, just tap juicy, mobile recipes here.
It even garnered some nice press from Mobile Marketer: http://www.mobilemarketer.com/cms/news/advertising/14407.html.
