Mary Ellen E.

"Blast those Reese's to peeeces!"
Unilever wanted consumers to play with their food, at least virtually. So the design & writing team (me) conceptualized carny games that would deliver a rich media blast, promoting Breyers latest BLAST flavors. You got a series of rotating messages every time you hit your target, and of course, a coupon incentive just for playing.

In the end, the lawyers would only let us blow up Reese's. I guess no one takes a shot at OREO, especially during its 100th anniversary celebration.

• Content Strategy
• Copywriting & Editing