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Award-Winning Hellmann's Promo/Micro-site
Recipe for award-winning digital campaign:
1. Take one celebrity chef
2. Stir $5,000 worth of FREE food in the pot
3. Spice up with interactive site tool
4. Spread on rich media and social...
Building the Perfect Sandwich may not have been easy (lots of recipe combos; sorry tech guys) but it was fun. And ended up on a 2011 W3 "Silver" platter.
