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IVAR Brand Development

IVAR is an emerging English luxury real estate, interior design, and home accessories brand. I worked closely with the founder, Patrick Dougherty, in developing the logo, image branding and storytelling. I designed the IVAR logo, along with a series of illustrations I directed. The paintings, by fine artist, Lilias Buchanan, are meant to capture the young, glamorous aesthetic of IVAR homes, interiors and accessories and convey the brand experience.

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Melissa Dusenberry
Creative Director / Art Director New York, NY