Darth Vader graces the premier wall of the Dark Horse Comics booth at San Diego Comic-con 2011.
Star Wars Celebration 2011 promotional giveaway flip mask: Boba and Jango Fett
Star Wars Celebration 2011 promotional giveaway flip mask: Boba and Jango Fett
Dark Horse and Random House publishing co-branded Star Wars Twitter contest
Dark Horse and Random House publishing co-branded Star Wars Twitter contest
Star Wars Celebration product launch banner at the Dark Horse booth.
Star Wars Celebration 2011 product launch cosplayer at the Dark Horse booth.
Dawn of the Jedi product promotional patches given away at fan events.
Star Wars hanging banner at San Diego Comic-con 2011.
Star Wars hanging banner at San Diego Comic-con 2011.
Star Wars creators sign at the Dark Horse Comics booth, San Diego Comic-con 2011.
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Star Wars Product Marketing at Dark Horse Comics.

Star Wars was the single largest category of product at Dark Horse. My team ran dozens of sales initiatives, fan events, marketing campaigns and product promotions.

Micha Hershman
Sr Director of Demand Generation and Inbound Marketing San Francisco, CA