Orchid #1 consumer incentive variant cover art by popular culture artist Shepard Fairey.
Orchid #3 product packaging.
Tom Morello press interviews at the Dark Horse Comics booth at San Diego Comic-Con 2011.
Dark Horse Comics President and Publisher Mike Richardson interviews Orchid creator Tom Morello at San Diego Comic-con 2011.
Collectible Orchid promotional poster distributed to fans at San Diego Comic-con.
Orchid retailer promotion at the Diamond Comics booth at Comic-con.
Tom Morello and band free performance at New York Comic-con to promote the product launch of Orchid #1.
Tom Morello and band free performance at New York Comic-con to promote the product launch of Orchid #1.
Orchid promotional insert included in Nightwatchman "World Wide Rebel Songs" CD August 2011.
Promotional art for Orchid product launch.
Promotional art for Orchid as part of "making of a cover" inbound marketing strategy.
Online demand generation promotion for Orchid digital comics preview.
Promotional poster art for Orchid series 2.
"Making of a Cover" blog feature, as part of our inbound marketing strategy for Orchid.
Writer and rock legend Tom Morello with little fan at the Dark Horse booth, promoting his comic "Orchid."
"Page by Page: The Comics Process" blog feature, as part of our inbound marketing strategy for Orchid.
Retailer sales incentive: Orchid release party, winner featured on the Dark Horse blog.
Buzz generating press release for sold out run of Orchid #1, featured on the Dark Horse Comics blog.
Consumer/retailer $1 sales incentive announcement to drive initial orders of Orchid #1.
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Product Marketing for Tom Morello's Orchid at Dark Horse Comics.
My team drove the physical and digital product launch of Tom Morello's (Rage Against the Machine) comic "Orchid." We utilized strategies including cross-selling, retailer sales incentives, consumer sales incentives, press, teasers, inbound marketing, video and event marketing...including a performance by Tom at New York Comic-Con 2011.
