Pilot store product marketing & merchandising for the new, outsized teen section.
Pilot store product marketing & merchandising for the new, outsized teen section.
Wall Street Journal feature on the Borders Teen Ink section.
Promotional buttons for the teen ink section.
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Merchandising the Borders Teen Ink Section
My team drove the project to research, pitch, supply, merchandise, sign, publicize and market a destination section for teen shopping in Borders stores. The diverse product mix included the (high velocity) young adult, (high profile) graphic novel and (high margin) pop-culture sidelines categories.
