Promotional poster for the Animation Mentor VFX on-demand channel.
Promo poster for "From the Vault" low priced lecture series, on demand.
Vimeo promotional poster for "Autodesk Maya 2015" lecture series, on demand.
Email marketing for on-demand video with clear CTAs. This email alone resulted in a 200% increase in sales for the platform.
Copy, site merchandising, pricing and video trailer for the Animation Mentor VFX on-demand offering.
Lean product marketing page at Vimeo.
Social media banner image to promote on-demand promotion.
My team tied content marketing strategies to our 10/10/10 on-demand digital store promotion. We developed the content in house, ensured it aligned with our promotional items and distributed the content via email, through newsletter, on Facebook, Twitter, G+ and Linkedin
We distributed the content we produced for our 10/10/10 promotion on social media channels, using "cards" designed for easy digestion and shareability.
We distributed the content we produced for our 10/10/10 promotion on social media channels, using "cards" designed for easy digestion and shareability.
We distributed the content we produced for our 10/10/10 promotion on social media channels, using "cards" designed for easy digestion and shareability.
Content marketing integrated withe sale pricing, limited time offer, sense of urgency for our 10/10/10 promo. In this case, we included 10 free tips for animators as part of our promo - results were strong. We saw a 5X increase in sales the day after deploying this content.
Email marketing for our 10 tips, $10, 10 days promotion.
Final email from our July/Aug 10/10/10 promo featuring sale copy, sense of urgency and strong CTA.
Vimeo on Demand poster for Animation Mentor on Demand lean product marketing test.
Promotional graphic for Animation Mentor on Demand lean product marketing test.
Email marketing for our on-demand product, leveraging our powerful partnership with Autodesk.
Facebook post and graphic announcing Animation Mentor on Demand lean product marketing test.
Persistent home page banner advertisement, pointing to our Vimeo site.
Home page promotional graphics for Animation Mentor on Demand lean product marketing test.
Blog post for Animation Mentor on Demand lean product marketing test.
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Lean Market Validation and Incremental Revenue Generation Using On-Demand Video
My team at Animation Mentor lead a lean product marketing test to validate the market for on-demand animation training. We turned around the entire project in just 6 business days, including a trailer, home page graphics, social media and blog features. Later we added additional product categories including visual effects, Maya and a low-priced "from the vault" series.
