Cover art for Janet Evanovich's Troublemaker graphic novel.
Display advertising for Janet Evanovich's Troublemaker graphic novel.
Inbound marketing blog post announcing our Partnership with USA Today and Toshiba to pre-promote the release of Janet Evanovich's Troublemaker graphic novel.
Home page promotional image pointing to teaser content for Janet Evanovich's Troublemaker graphic novel.
Promotional image for Janet Evanovich's Troublemaker graphic novel.
Comic-con 2010 event with Evanovich fans.
Inbound marketing blog post with production sketches for Janet Evanovich's Troublemaker.
Cross-promotional Troublemaker merchandise from Dark Horse Deluxe.
Promotional image for Janet Evanovich's Troublemaker 2 graphic novel.
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Janet Evanovich's Troublemaker Marketing Campaign at Dark Horse Comics.

My team drove a major sales and marketing push for Janet Evanovich's Troublemaker franchise at Dark Horse Comics, including sell sheets, catalog advertising, promotional video, press coverage, display advertising, search advertising, blog content, a comic-con appearance and in-store displays and events.

Micha Hershman
Sr Director of Demand Generation and Inbound Marketing San Francisco, CA