Promo image for Dark Horse Comics Goon marketing.
Goon product marketing image in partnership with Gelaskins.
Collectible Goon statue from Dark Horse Deluxe.
Goon comics cover for creator cross promotion between Eric Powell and Evan Dorkin.
Goon promotional image, positioning the Goon and Dark Horse as an alternative to the teen vampire (Twilight) trend.
Goon t-shirts from Dark Horse Deluxe.
Inbound marketing at the Dark Horse blog, cross-promoting creator Eric Powell with another creator, Steve Niles.
Goon promotional electronic valentine.
Inbound marketing example for the Goon creator Eric Powell on the Dark Horse blog.
Goon promotional image
Online merchandising for The Goon product in Dark Horse's store.
Goon paper doll (and others) for Comic-con fan giveaways.
Brand building ad for line of products from creator Eric Powell.
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The Goon promotional temporary tattoo given away at Comic-con 2011.
Goon comics merchandising in the Dark Horse Store at San Diego Comic-con 2011.
Goon hanging banner at San Diego Comic-con 2011.
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Goon Product Marketing at Dark Horse Comics

The Goon is a horror genre IP from Eric Powell, published by Dark Horse comics. To promote this important property, my team produced display ads, search ads, home page promotional images, blog features, paper dolls, pins, temporary tattoos, convention events, booth signage and more.

Micha Hershman
Sr Director of Demand Generation and Inbound Marketing San Francisco, CA