Futbol Awareness, Engagement & Lead Generation Campaign
Micro-campaign leveraging timeliness (World Cup 2014), social media, partnership marketing and user generated content to build awareness, engage prospects and capture new leads.
- 235 submissions of user generated content (images)
- The form had 4,556 total views
- The form had 230 total submissions
- The form had 164 unique submissions
- 18 of those submissions were new leads to us
- Winners announced on social media channels