Product packaging on Mass Effect comic #1, created in concert with the licensor - Bioware.
Product packaging on Mass Effect comic #2, created in concert with the licensor - Bioware.
Mass Effect cosplayers at the Dark Horse Comics Comic-con booth.
Comic-con event with Mass Effect lead writer Mac Walters.
Exclusive in-game Mass Effect item promotion at Dark Horse Digital.
Mass Effect cross-promotional and branding image for Dark Horse Digital comics.
The Art of Mass Effect, published by Dark Horse Comics.
Exclusive in-game Mass Effect item promotion at Dark Horse Digital.
Mass Effect product packaging, in concert with the licensor (Bioware).
Cosplayer on the Mass Effect wall of the Dark Horse booth, San Diego Comic-con 2011.
Green screen fan photo opp and with integrated social media distribution
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Dark Horse Mass Effect Product Marketing
My team partnered with editorial and Bioware (the licensor) to package, launch, promote and sell Mass Effect merchandise.
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