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Conversion webinars at Eventbrite

My team at Eventbrite worked together with the Design team and a third party web developer to overhaul our webinars program. This included new standards of quality, high profile guest speakers, improved promotional mechanisms, a new webinar technology provider, redesigned landing pages as well as a completely overhauled nurture program to follow up, convert the lead to MQL and hand off to the BDR organization.

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Micha Hershman
Sr Director of Demand Generation and Inbound Marketing San Francisco, CA