Micha Hershman

Our behind the scenes feature on the people behind the visual effects in Guillermo Del Toro's "Pacific Rim" served to show that we were in touch with our target demographic, capture their IP and nurture them thru to conversion.

Home page banner image promoting timely content, published in-house and relevant to our customers at each stage of their journey. We outsourced writing to a journalist from I09.com to increase credibility and reach.

Our Croods features at the Animation Mentor blog drove high engagement when reposted on our social media channels. We redirected them to our site, captured their IP and nurtured customers thru to conversion.

The Lego Movie release in Spring 2014 to massive theatrical success. My team leveraged the popularity of the film - and it's heavy reliance on visual effects - to create deep and relevant content to promote our visual effects products. This particularly piece of content was tremendously successful, not only getting shared extensively on Twitter, but got picked up and reposted by major media organizations like Computer Graphics World.

My team utilized the trailer and review buzz for "Epic" to capture search traffic, provide practical advice to animators, capture IP and perform lead nurture via our CRM.

Facebook post pointing our tribe back to our blog to read our Cloudy With a Chance of Meatballs 2 content.

Epic home page slide deck image and content marketing.

My team used home page banners featuring blockbuster content (Book of Life), pointed to easy-to-administrate blog posts featuring our lecturers and a strong CTA driving right to conversion.

My team used home page banners featuring blockbuster content (Book of Life), pointed to easy-to-administrate blog posts featuring our lecturers and a strong CTA driving right to conversion.

Inbound marketing on the Animation Mentor blog that associated our customers with jobs at major motion picture studios, including Sony (Smurfs 2).

My team pushed to pre-publish our high profile commencement speaker (Rich Moore, Director of Disney's "Wreck It Ralph") in advance of the event to leverage ongoing interest in the film and associate it with the quality of an Animation Mentor education.

Blog post (written by a high profile guest blogger from IO9.com), highlighting use of visual effects in the blockbuster HBO series "Game of Thrones."

Content marketing at the Animation Mentor blog for Dreamworks How to Train Your Dragon 2. My team planned the content to time with the movie release, contracted the writer and deployed the blog post in conjunction with integrated social media, email and home page support.

Tweets pointing to content marketing at the Animation Mentor blog for Dreamworks How to Train Your Dragon 2. My team planned the content to time with the movie release, contracted the writer and deployed the blog post in conjunction with integrated social media, email and home page support.

Facebook post pointing to content marketing at the Animation Mentor blog for Dreamworks How to Train Your Dragon 2. My team planned the content to time with the movie release, contracted the writer and deployed the blog post in conjunction with integrated social media, email and home page support.

Home page banner ad pointing to our content marketing feature.

My team contracted animation specialist Jason Krell (of IO9.com) to write a Comic-con recap for our public facing blog, featuring the biggest brands in entertainment that our target audience follows carefully.

Reposting our content marketing from Comic-con on our social media channels is critical to increase reach and engagement with our audience.

Reposting our content marketing from Comic-con on our social media channels is critical to increase reach and engagement with our audience.

Home page banner image, leveraging pop culture dragons and pointing to content marketing for our Creatures offering.

My team at Animation Mentor researched, concepted, wrote, edited, and deployed this content marketing piece - a study of reference material for animators looking to animate dragons. Dragons are not only a pop culture phenomenon as evidenced in How To Train Your Dragon, they are challenging for animators as the imaginary creatures have no real analogue in today's world.

Reposting our content marketing on reference material for animating dragons on our social media channels is critical to increase reach and engagement with our audience.