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Borders Harry Potter Snape: Friend of Foe Marketing Campaign
I was a key contributor to the strategic planning and execution of an innovative Harry Potter & the Deathly Hallows promotion at Borders. This promotion involved a differentiation and engagement strategy including publishing a proprietary book of non-fiction, two different snape stickers, point of purchase materials, a countdown standee, bookmarks and a massive "Grand Hallows Ball" event across 600 retail locations in North America.
