B2B Research and Content Marketing: Traffic Fraud in Video Advertising at BrightRoll
B2B Research and Content Marketing: Traffic Fraud in Video Advertising at BrightRoll from Micha Hershman
B2B Research and Content Marketing: Traffic Fraud in Video Advertising at BrightRoll

My team developed the content and quarterbacked this thought leadership campaign at BrightRoll, utilizing fundamental B2B Content Marketing "pillar" principles.

Resources page at BrightRoll.com featuring copy and CTA for the Traffic Fraud white paper.
Traffic Fraud white paper landing page and low-friction lead capture form at BrightRoll.com.
Traffic Fraud white paper
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Blog post for "Attack of the Bots" infographic - a breakout asset developed from our Traffic Fraud white paper.
"Attack of the Bots" infographic developed in-house, based on the content of our Traffic Fraud white paper.
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Traffic Fraud vs. Technology blog post - a breakout asset based on our Traffic Fraud white paper.
Email utilizing Traffic Fraud ebook as a nurture element for prospects.
2 page Traffic Fraud breakout asset my team produced and distributed.
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B2B Research and Content Marketing: Traffic Fraud in Video Advertising at BrightRoll

My team developed the content and quarterbacked this thought leadership campaign at BrightRoll, utilizing fundamental B2B Content Marketing "pillar" principles.

Micha Hershman
Sr Director of Demand Generation and Inbound Marketing San Francisco, CA