Inbound marketing blog post for the 2013 Animation Mentor new character rigs promotion featuring Stan.
Lead capture form with free, branded asset giveaway.
Home page banner graphics for our new free rig, Squirrels.
Visual email marketing sent to masterlist subscribers to promote our free rig and generate leads for our sales team after being scored and graded.
Lead capture form for the 2013 Animation Mentor new character rigs promotion.
Application deadline with strong branding and call to action.
Home page promotional image for the 2013 Animation Mentor new character rigs promotion featuring Sloan.
Inbound marketing blog post for the 2013 Animation Mentor new character rigs promotion featuring Sloan.
Sloan character integrated into Student Showcase 2013 campaign.
Inbound marketing blog post for the 2013 Animation Mentor new character rigs promotion featuring Stella.
Teaser image for the 2013 Animation Mentor new character rigs promotion.
Inbound marketing blog post for the 2013 Animation Mentor new character rigs and promoting our free-to-the-public asset. As of 6/17/13, this was our most popular post since our blog launched.
Promo image for the 2013 Animation Mentor new character rigs promotion.
We hired character rigger Ozgur Aydogdu to produce content for the Animation Mentor blog, detailing his approach to rigging our proprietary Tribes characters. The in depth post was optimized for search, included images and video and concluded with a CTA to download our free/top of funnel characters.
Email announcing the arrival of the Tribes "imps," distributed exclusively to our leads who signed up to learn more about the program.
Home page banner graphic of Tribes character "Stan" used to promote core product offerings.
Email newsletter to early adopter list
Visual marketing email featuring new tribes characters.
Thank you for subscribing to the wait list email.
Home page banner ad and CTA
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Animation Mentor "Tribes" Campaign.

In Q1 of 2013 my team began promotion of our new "tribes" character assets with a series of promotional images, targeted emails, blog posts and lead capture forms.

Micha Hershman
Sr Director of Demand Generation and Inbound Marketing San Francisco, CA