REI Travel - The concept behind REI travel is to provide an outward bound type of experience to customers. Travelers will voyage to remote and untouched destinations where they will learn from a native guide survival techniques. Travelers will experience a unique "pure" exploration of their destination. It is truly a once and a lifetime opportunity.
REI Travel direct mail crickets - Direct mail: This was sent directly to existing REI customers. It is a small box of crickets. Inside is a letter to the recipient encouraging them to break away from their mundane day to day life and join REI travel.
REI Travel - Letter in direct mail to potential travelers
In Store promotions
In Store promotions
Travel machine - Travel Tube: To create excitement about the amazing travel opportunities REI is offer- ing a multi-sensory travel destination tube will be created. With the push of a button, an individual will be able to choose a destination (example: the jungle) step inside the booth and with state-of-the-art technology feel like they are actually there, with moving floor, temperature and humidity controls, surround sound, olfactory sensors that produce smells that would be found in that particular climate.
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REI Travel