Mt Gay Rum - For Mount Gay Rum I developed a lifestyle campaign to fit the casual nautical lifestyle the brand represents. After identifying the target market, I created a print component, a web banner, a newspaper advertisement, a website and an iPhone App.
Mt Gay Rum Iphone Ap - The iPhone App works similarly to Urbanspoon. The user completes
the following selections, type of rum , type of beverage and finally the
strength of the drink (ranges from “Just a taste” to “A true sailor”) Based
on the selections the user shakes phone (like a cocktail shaker) and a
signature Mount Ray Rum recipe appears. They then have the options to
Mount Gay save the drink, send to a friend and browse through similar drinks.
Mt Gay Rum Iphone Ap
Mt Gay Rum Iphone Ap
Mt Gay Rum Iphone Ap
Mt Gay Rum Regatta Sponsorship - Mount Gay Rum is well known for their sponsorship of yacht regattas. This is a Mount Gay Rum sponsored boat.
Newspaper
Web banner
Mt Gay Rum Website - Website that includes information about the rum, a history of the brand, awards won, recipes, about the regattas and a direct way to download the iPhone App.
Mt Gay Rum Website
Mt Gay Rum Website
Mt Gay Rum Website
Mt Gay Rum Website
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Mt Gay Rum