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adidas Sport17 November Campaign
Since 2015, adidas has made it a core focus to become known as the best sports brand in the world once again. To do so, they launched a long term campaign aimed at encouraging creativity in sport. This iteration of the “Here to Create” campaign leverages well-known Tango (street soccer) players from around the world, and follows them as they break in to Real Madrid’s stadium to take over. To activate the campaign, we crafted a smart digital ad framework that could be versioned for key markets, and designed a responsive campaign landing page amongst other site assets for adidas.com.
