Lauren McDonald

Cover - Customized Bamboo Portfolio Book
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Lauren McDonald Resume
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My Cup of Tea Informational Brochure - An informational booklet seeking to educate tea drinkers about the variety of options available from the company My Cup of Tea. The theme of my brochure is Ancient China because it is where tea theoretically originated. The colors, images, and calligraphic type relax and warm the reader, while transporting them to foreign places.
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Playhouse in the Park Promotional Poster - A promotional poster marketed towards the current Playhouse in the Park audience, which is urban, wealthy, and established. The original photography in my poster playfully suggests both "park" and "urban" elements.
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Architectural Record Magazine Cover and Spread - A magazine cover and spread designed to highlight the work of architect Michael Graves. The graphic elements represent his natural aesthetic and fondness for structure and repetition. Images cited within.
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Non Smoking Informational Website - A website designed to convince college students to quit smoking, utilizing my own photography and illustrations. A strong grid and "grungy" font are employed. Text cited within spread.
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Art and Design Promotional Poster - A poster designed to target current high school seniors and encourage enrollment into the College of Mount St. Joseph's Art and Design Departments. The design elements emphasize movement, a bold color palette, and hand drawn illustrations in order to catch the eye of potential students.
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Green Packaging and Symbol System - A cell phone package design and brand marketing system designed to reflect the concept of energy efficiency and green design. This process included product name selection, design and application of a product logo, energy efficient logos, and packaging form explorations. This cell phone charges itself by twirling around on a finger. “Vortice” is Italian for “whirl.” My logo represents both the motion made when charging and the idea of recycling energy.
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Typography Handbook - A handbook created to display information gained from out textbook during Typography I, as well as our own original works. Employing a grid was vital to this project. Text and images cited within.
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Typography Handbook - "Pioneers of Modern Typography" type study images from within my typography handbook. Utilizing a grid was invaluable to this project. For the bottom piece, the idea was to achieve "chaos" while still employing some sort of grid.
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Travel Egypt Symbol and Color Study - A poster and symbol generated to express the culture of Egypt. I chose to research the history and significance of scarabs. Only five colors, in addition to white, were allowed to be utilized. We first chose a gray, and then found four colors of the same tone to accompany it; one warm and three cool.
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Graphic Translations - Graphic translations focusing on the combination of line and interesting forms, as well as interaction between positive and negative space.
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Johnny Depp Multimedia Illustration - A drawing to practice modeling a face. First the major outlines of the person were traced and applied to paper. Color was then added in four layers: brown colored pencil, followed by large shapes of acrylic paint, a layer of purple oil paint wash, then finishing with a layer of detailed colored pencil.
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Starbucks Floorstand Display Header - Signage for Starbucks grocery displays marketed towards customers waiting in line at the deli or bakery. The graphic circle hangs from the ceiling above the display. Promoting Starbucks bagged coffee grounds to brew at home.
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Puffs Winter Holiday Graphic Sleeves - Plastic sleeves that fit around tissue boxes. Designed for flexo printing, requiring limited color usage and simple graphics in order to attract the broad demographic of the desired retail customer.
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Brioschi Product Display - Form variation displays for Brioschi antacid. This first graphic system was to be based on the bottle design and the current branding. I worked cohesively with two structural designers and with the clients.
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Brioschi Hipster Display - Form variation displays for Brioschi antacid. This second "hipster" graphic system was to be marketed towards people in their thirties with stomach issues. A lifestyle photograph of people exhibiting relief was to be included. I utilized a photoshop brush technique to mimic the bubbles of the previous system in order to tie them together.
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Thank you for looking at my work!
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