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2008 Plug
2008 Plug ( plug into community ) - While the existing brands merely represent the cars the have, the brand I conceive is a group of communicators that connects the persons one another who possess Peugeot and makes them share information. In a nutshell, it means selling the service called 'Peugeot', not a car itself.
'Plug' is not only a part of this communication system but also a transportation purchased by would-be users.