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Toy Design-Barbie

KIDdesigns is a leading manufacturer of cutting edge, interactive toys
Led brainstorming and research activities,
explored form studies, tested prototypes
and created age appropriate toys to help children grow and learn under popular licensed brands such as Mattel, Fisher Price and Disney

Responsible for CAD, structural packaging, illustration and art direction of product catalog

Wrote and illustrated three children’s talking books for Fisher Price

Developed creative user interface, play patterns and bitmap animations

Defined technical documentation for turnover, and defined color matching standards

Researched, identified and implemented proper equipment for spray booth/model shop.

Mary Beth Poandl
Award-winning Industrial Designer l Leader +Innovator l Product Development l... Red Bank, NJ