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2013 ONE SHOW Design Merit Award & 2012 DESIGN LIONS SHORTLIST -Bamboo

WIN SING ARCHITECT comes from Taiwan.
They are renowned for their fine craftsmanship and designs that combine advance architectural technologies and oriental gracefulness.
The name itself - Win Sing (Heart of scholars) originates from concepts of traditional Chinese humanities that scholars sincere by nature and they dedicate themselves in contribution to society.

The idea: Bamboo
Famous Chinese poet Su Dong-Po said, “Rather be meatless in the meals than living without bamboos”. In oriental architectures, bamboo was the icon of culture.
Each of the six laser-cut 5mm bamboo sheets represents a Win Sing vision. They form an ancient Chinese garden when stacked together, signifying a comprehensive Win Sing.
We also adapt the ancient Chinese method of bookbinding, enclosing as much oriental characteristics as possible in the contemporary design.
People will be infused with the feel of oriental culture at the first glance of the corporate profile, till the end of the last page.

Max Li
Creative Partner at the gate 上海, China