Wiggio - EMcomm
Our goals, in the 2 semesters I worked with Wiggio, were to better understand how to get brand awareness to our target market (college students) and thus create more sign-ups for the site.
In this file you can see two creative briefs we submitted to the creative department of EMcomm, the transcript from the focus group we hosted, an example of one of the pitches we used to send out to out extensive media list.
