This was the final course project for MK 220- Understanding Consumers
At the conclusion of out class we were required to complete a personality survey. We were broken up into groups based on similar scores. We then were paired to compete against the group with the most opposite personality type. We had to chose a brand (Patron) and create an ad campaign targeting the specific traits of the opposite group (really fun, check out the report)
Not only did this assignment needed to be completely in less than a week, but we had to think about how a group of students opposite to us would think about buying Patron.
As team leader I organized meetings, drafted the commercial and story board. I also edited and drafted the final paper with help from my team members
Please read what the gist of the ad is before looking at the mock up!
Patron Ad Campaign
