BBC Canada wanted to announce to stakeholders in media companies that unlike most news websites, local and worldwide news was free to view on their website. We created an eDM, a DM piece and consumer press/poster concepts to accentuate this fact.
DM - A digital video card
Upon opening, John Simpson reports from a war torn part of the world. Throughout we hear explosions, machine and artillery firing. Just as he’s about to reveal the location and the reason for the conflict the film stops and a subscription fee panel pops up. We then hear a VO from the BBC informing us that the news, no matter what or from where, is free on the BBC Canada website.
eDM
Landing page
Press/Poster
Campaign to position the 4th largest accountancy firm in the world as the authority on using Data to transform a business and make it grow.
Trade campaign for Shell Cards online. Media included teaser emails followed by reveal emails and trade press.
A promotional campaign to celebrate the launch of BA’s Lifetime Tier Points - ‘Mystery Million Flight’. Members on board a flight from London Heathrow would win a share of one million Avios. But which flight?
gLike
Integrated